This course offers guidance on how to construct a successful media campaign capable of influencing Parliament and other policy decision makers. It will also provide professional insights into how to develop media campaign supportive of public affairs activity, by teaching how to entwine critical strategic thinking with core influencing activity. Finally, it will identify key ways lobbying organisations can best rouse support, relevancy, passion and enthusiastic support among elected politicians, the general public and external stakeholders, by adopting good press and media strategies.