If you need to set up a robust media operation within a small office, acting as a press officer for the first time then this course will be ideal for you. It provides you detailed information and practical guidance on how to turn daily parliamentary activity into news stories.
It will also give instruction on how to market stories to journalists, produce professional and enticing press releases as well as assist in improving your professional understanding of new values and teach how to discern potential stories and pick up vital news gathering skills. This is an ideal course for staff who need to learn media management skills.