Public Affairs Strategy II – Build Your Strategy

This advanced-level course is designed for public affairs and internal and external communication professionals who already have a foundational understanding of lobbying and political engagement and are ready to develop a focused strategic, long-term approach to their work. This session will walk participants through the step-by-step process of designing and implementing a robust public affairs strategy tailored to your organisation’s goals.

What You’ll Learn

• How to set measurable objectives aligned with your organisation’s mission
• Stakeholder mapping and influence analysis: who matters and why
• How to identify and time your opportunities for influence
• Constructing persuasive narratives and messaging frameworks
• Integrating policy, communications, and campaigning into one unified plan
• How to evaluate and adapt your strategy over time

Whether you’re aiming to influence legislation, build stronger relationships with policymakers, or increase visibility on key issues, this highly practical session will give you the tools and frameworks to move from reactive to strategic engagement.