A.I for Press Officers

£900.00

Course Overview

You already have the expertise as a media professional – now let A.I work intelligently alongside you, by streamlining repetitive tasks, so you can focus your time and energy on strategic thinking, creativity, and high impact media and communications tasks.

Our new A.I for Press Officers course is designed to help you fully harness the best attributes of  artificial intelligence to transform your daily workflow.

Why Attend This Course?

This practical, hands-on course will show you how to:

  • Work smarter and faster by integrating AI into your daily workflows
  • Automate press releases and routine communications tasks
  • Build and manage CRM systems tailored to media engagement
  • Scale your communications output without sacrificing editorial integrity
  • Sharpen policy narratives to better influence stakeholders and decision-makers
  • Strengthen relationships with journalists through faster, more targeted outreach
  • Optimise messaging for maximum clarity, consistency, and impact

A key focus of this course is introducing emerging techniques such as Vibe Coding and A.I Agents, empowering press officers to work smarter without needing technical expertise. Through Vibe Coding, you’ll learn how to create bespoke tools, templates, and communication workflows using simple prompts—enabling you to rapidly build press office systems, generate tailored content, and adapt messaging instantly to suit tone, audience, and policy plus campaign context.  Alongside this, the course offers guidance on how A.I-powered agents can act as digital assistants within your team—monitoring media, flagging opportunities, drafting and refining press releases, managing journalist lists.

“This is a highly practical course, packed with real examples and live demonstrations of what A.I can achieve in a press office. It showcases the latest tools and platforms while providing a clear, workable roadmap to improve workflow, save time, and boost productivity—especially for smaller teams. I would highly recommend it to any press team looking to harness A.I effectively without compromising the integrity of their message.”

Head of Communications, Major Supermarket Chain

What Makes This Course Different?

This is not a theoretical overview of AI—it’s a practical, application-driven workshop.

Participants will:

  • Work directly with real documents and briefs from their own organisation
  • Take part in guided exercises using Vibe Coding and A.I Agents in real-time
  • Learn which tools to use—and when
  • Build workflows that can be implemented immediately back in the office

What You’ll Gain

By the end of the course, you will be able to:

  • Deliver high-quality content at speed
  • Use A.I, Vibe Coding, and Agents to triple your output without increasing workload
  • Maintain editorial control and brand voice while automating processes
  • Build smarter systems for media engagement and stakeholder communication

Future-Proof Your Communications Strategy

A.I is rapidly reshaping the communications landscape. This course ensures you stay ahead—equipping you with the skills to lead, innovate, and deliver impact in a new era of press and media relations.

 

Contact Us

0207 930 8208
enquiries@parli-training.co.uk

Parli-training
Whitehall House
41 Whitehall
London
SW1A 2BY