This course provides structural guidance on how manage public affairs strategy. It will provide guidance on how to build engagement enabling your organisation to work more closely with politicians such as MPs, MSPs, AMs, MLAs, trade associations, think tanks, business groups, charities, unions and the media at large. It will also provide guidance on how to work closely with key policy decision makers across government and the civil service. The course is relevant for all professionals responsible for leading their organisation’s public affairs agenda.