Strategic Digital Communications – Advanced Social Media

Social media is now central to modern communications, reputation management and public engagement. This advanced course is designed for communications professionals who want to move beyond day-to-day posting and develop a more strategic, impactful and measurable approach to social media management.

The course provides practical guidance on how to plan, manage and evaluate social media activity as part of a wider press, public affairs and corporate communications strategy.

The course explores how to use different platforms effectively, how to shape content for specific audiences, and how to ensure social media activity supports wider organisational goals. You will also examine how to manage tone, timing, risk, responsiveness and engagement in a fast-moving digital environment.

Designed for managers, senior communications professionals and those responsible for digital or corporate communications, this course will help you strengthen your organisation’s online presence and make social media a more powerful part of your communications strategy.

What You Will Learn

By the end of the course, you will understand how to:

• Develop a strategic approach to social media management
• Integrate social media activity into wider press and corporate communications plans
• Choose the right platforms for different messages, audiences and objectives
• Improve the quality, clarity and impact of your social media content
• Manage engagement, reputation and risk online
• Evaluate social media performance using meaningful measures
• Strengthen your organisation’s voice, visibility and influence across digital channels