Is TIKTOK a viable medium in Public Affairs?

As we all know TikTok had been predominantly used for entertainment and short-form content creation, rather than as a platform for serious public affairs or political discourse. However, given the dynamic nature of social media and its evolving role in society, it’s possible that TikTok’s usage in the realm of public affairs has expanded since then.

Here is a short checklist & guide illustrating ways TikTok could be utilized in public affairs:

Awareness Campaigns

Government agencies, non-profits, or advocacy groups could use TikTok to raise awareness about important social, environmental, or political issues. Short, engaging videos could be created to educate the public and encourage action.

Engagement with Younger Audiences

TikTok has a particularly large user base of young people. Politicians and public figures may use the platform to engage with younger audiences, discussing policies, answering questions, or sharing behind-the-scenes insights into their work.

Policy Explanations

Complex policies or government initiatives could be simplified and explained through TikTok videos. This could help make politics more accessible to the general public, especially to those who may not typically engage with traditional forms of media or political communication.

Civic Education

TikTok creators could develop content aimed at educating viewers about the political process, encouraging voter registration, and promoting civic engagement. This could be especially useful in reaching demographics that are traditionally less politically active.


During Election seasons, political parties may use TikTok as part of their campaigning strategies, sharing messages, rallies, and endorsements in short, shareable formats.

Monitoring and Analysis

Researchers and analysts may study TikTok trends and conversations to gain insights into public sentiment, emerging issues, or the effectiveness of public affairs campaigns.

However, it’s important to note that while TikTok offers opportunities for engagement and outreach, it also poses challenges such as the potential for misinformation to spread rapidly. Additionally, the effectiveness of TikTok in public affairs may vary depending on the target audience and the nature of the message being communicated.There have been several political concerns raised regarding TikTok in the UK, particularly relating to data privacy, national security, and content moderation. There have been concerns about how TikTok collects and handles user data, especially given its ownership by the Chinese company ByteDance. Some politicians worry that user data could be accessed by the Chinese government or used for surveillance purposes. TikTok has faced scrutiny over its potential to be used as a tool for foreign influence or espionage. Lawmakers have expressed concerns about the app’s data collection practices and its potential to be exploited for malicious purposes by foreign actors.  There have been calls for stricter regulations on the content hosted on TikTok, particularly regarding harmful or inappropriate content, such as hate speech, misinformation, and material that could be harmful to children. Some politicians have called for increased regulatory oversight of TikTok and other social media platforms to ensure that they adhere to standards of transparency, accountability, and user protection. Concerns have been raised about the protection of children’s privacy and safety on TikTok, including issues related to online grooming, cyberbullying, and exposure to inappropriate content.

So it’s essential to note that the situation may have evolved since my last update, and there could be new developments or concerns regarding TikTok in the UK. For the latest information, it’s advisable to consult recent news sources or official statements from relevant authorities.