Both across the Pacific Ocean and in the UK itself tough new draft legislation is being set to enforce stringent rules for the Tech Giants, covering everything from verification and user anonymity. Whether welcomed or not over the last two years it’s become abundantly clear that self-regulation has failed and enforcement is now necessary to eradicate worst aspect of online abusive and negative activity.
Today social media platforms dominate media press and communications. It colours how people across all demographics seek and exchange, information on a daily basis. The platforms are forums for multiple echo chambers, were conversations and debate are held on national and international issues. So, it is crucial in this space to have a good plan on how to represent your corporation, parliamentary office, brand, or charity.
The Advanced social media course has been purposely designed to help your office create and execute a professional and effective strategy for all your social media output. It will offer a creative master class for all digital & communications staff seeking to upgrade or improve upon their current digital strategy. This is a highly creative course designed to inspire new ways of working and boost overall confidence in planning and executing social media activity.
The day provides vital time to review performance and gain professional guidance on how to improve content, manage and coordinate activity whilst co-ordinating press and communications activities. The course helps participants to clearly identify and illustrate through the use of contemporary examples – plus relevant comparative case studies and an array of award-winning campaigns – just what ‘best practice’ looks like in 2021.
The course also serves as a creative hub for PR & digital communications staff based in the constituency or with corporate media teams who are seeking review and revitalize their current practice. It has been structured to help staff gain a better understanding of current trends by illustrating what can be achieved. It will also help make clear how best to use all types of new platforms to communicate your message more effectively to the widest possible audiences.
The Social Media – managing your online presence course (the beginners course of the set) has been specifically devised for staff performing a communication role for their MP who have minimal resources but are responsible for the composition of content and administrate their MP’s daily activity across Twitter, Instagram, Facebook and other relevant social media platforms. This introductory course contains pivotal editorial advice, clear guidance on how to improve content as well as professional guidance on management tools and time saving software options, aimed at helping you manage tasks and work faster.
After attending either course delegates can expect to be able to
- Define your social media strategy and overall goals
- Make vital connections between PR efforts and social media activity
- Increase meaningful engagement in social media
- Promote social media pages across other mediums
- Use social media listening and management tools
- Create meaningful performance and evaluation reports