Policy Persuasion: Master the Art of Advocacy & Influence


Course Overview

The course aims at helping delegates to master the skills necessary for effective policy advocacy with our comprehensive one-day course. Designed for public affairs and policy staff looking to influence policy decisions and make a real impact, this course will equip you with the tools and techniques needed to master the art of advocacy and influence. Whether you’re a seasoned professional or new to the field, this course provides essential insights and practical skills to navigate the complex policy landscape and effectively advocate for your cause.

Why Attend?

  • Expert-Led Modules: Learn from seasoned experts in policy and advocacy who bring real-world experience to the classroom.
  • Hands-On Workshops: Engage in practical exercises that allow you to apply what you’ve learned and receive personalised feedback.
  • Comprehensive Coverage:  Throughout the day, you’ll gain a deeper understanding of the political and policy-making process, learn how to craft compelling narratives, leverage data to build persuasive arguments, and engage effectively with key policy decision-makers. Additionally, you’ll explore strategies for media engagement and utilizing social media to support your advocacy efforts.


Reinvigorate Your Advocacy Skills

Course Highlights:

  1. Master the Policy Landscape –  Develop a thorough understanding of the political process, including how to influence the policy agenda of government ministers, backbench MPs, and civil servants. Learn about key policy decision-making timelines and cycles to strategically plan your advocacy efforts.
  2. Craft Compelling Narratives Discover the principles of effective storytelling in policy advocacy. Learn how to structure your narratives around the problem, solution, and impact to create persuasive and memorable messages that resonate with your audience.
  3. Build Persuasive Arguments – Enhance your ability to identify and source reliable data, use statistics to support your arguments, and combine logic, credibility, and emotional appeal. Study real-world case studies to see these principles in action.
  4. Engage Key Decision-Makers –  Learn how to map stakeholders, identify key influencers, and tailor your messages to different audiences. Develop techniques for effective meetings and presentations to ensure your advocacy efforts are heard by the right people.
  5. Refocus your Media and Social Media – Gain insights into strategies for effective media engagement and learn how to leverage social media to amplify your message. Understand how to integrate traditional and digital media for a comprehensive advocacy campaign.

Contact Us

0207 930 8208

Whitehall House
41 Whitehall